Wat is Superhost?

Superhost is a recognition program most commonly associated with Airbnb, though similar programs exist on other platforms (Booking.com has its Genius program, VRBO has Premier Host). The designation is awarded to hosts who meet specific performance criteria over a review period, typically assessed quarterly.

On Airbnb, Superhost requirements include maintaining a 4.8+ overall rating, completing at least 10 stays (or 3 long-term stays) per year, maintaining a cancellation rate below 1%, and achieving a 90%+ response rate. Superhosts receive a badge on their listing, priority placement in search results, and access to exclusive support channels.

While Superhost status provides tangible benefits on OTA platforms, it also creates a dependency on those platforms. Hosts invest significant effort in maintaining their status, which keeps them loyal to the OTA and its commission structure. The fear of losing Superhost status can discourage hosts from pursuing direct bookings.

For hosts transitioning to a direct booking strategy, the reputation and skills that earned Superhost status translate directly into a better direct booking experience. Their attention to cleanliness, communication, and guest satisfaction will generate positive reviews and repeat bookings on their own booking page.

Addagio empowers Superhosts (and all hosts) to leverage their proven hospitality skills on their own terms. By creating a professional direct booking page, hosts can offer the same excellent experience while keeping more revenue. Reviews and reputation built through Addagio belong to the host, not to a third-party platform.